A real-time 3D customization experience for Cabaïa, launching their new backpack personalization offer
Real-Time 3D Backpack Customization for Cabaïa
Cabaïa approached us to design a 3D customization experience for their existing website and mobile app, allowing users to personalize their backpacks in real time from colors to interchangeable pouches.
As the lead designer, I was in charge of crafting a seamless user journey across desktop and mobile, aligned with their target personas.
I worked on the storyboard, defined key interactions, and ensured a consistent integration of the brand’s visual identity within an interactive 3D environment.
Business Impact
what my work changed
+50%
Higher purchase intent
Active product creation increases user commitment and projection, reducing hesitation and accelerating decision-making.
A new growth
A new lever for engagement and conversion.
Beyond UI, the configurator introduces a scalable business model layer, enabling future product extensions, personalization strategies, and stronger customer retention.
Satisfying to build
Positive interaction loop
Each step of the configuration provides immediate feedback, reinforcing user decisions and creating a sense of progress.
My Role
Lead Product Designers
Skills
UX UI Design
Prototyping
User Research
Client
Cabaia
Year
2025
Industry
Fashion Retail
3D Bag
Configurator
Cabaïa partnered with us to create a real-time 3D customization experience for their website and app, enabling users to personalize backpacks.
As lead designer, I crafted a seamless journey across desktop and mobile, defined key interactions, and ensured strong brand integration within the 3D experience.